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GU to adidas size

The short answer

GU S is adidas XS by the two brands' own charts. 5 of 7 GU sizes land on a different label at adidas.

Both brands publish the body chest each size is cut for, so every row matches a chest, not a letter.

Every GU Japan sizing size read across to adidas. Letter sizes on the left, Letter on the right.
GU Japan sizingGU builds it foradidas, by chartSame labeladidas builds it foradidas also prints
XSchest 29.9 to 33.1 in, waist 25.2 to 28.4 inXSXSchest 32.5 to 34 in, waist 27.5 to 29 in, hip 32 to 33.5 innot published
Schest 31.5 to 34.7 in, waist 26.8 to 29.9 inXSSchest 32.5 to 34 in, waist 27.5 to 29 in, hip 32 to 33.5 innot published
Mchest 34.7 to 37.8 in, waist 29.9 to 33.1 inSMchest 34.5 to 36 in, waist 29.5 to 31.5 in, hip 34 to 36 innot published
Lchest 37.8 to 40.9 in, waist 33.1 to 36.2 inLLchest 39.5 to 42.5 in, waist 35 to 38 in, hip 39.5 to 42 innot published
XLchest 40.9 to 44.1 in, waist 36.2 to 39.4 inLXLchest 39.5 to 42.5 in, waist 35 to 38 in, hip 39.5 to 42 innot published
XXLchest 44.1 to 47.2 in, waist 39.4 to 42.5 inXL2XLchest 43 to 46.5 in, waist 38.5 to 42 in, hip 42.5 to 45.5 innot published
3XLchest 47.2 to 50.4 in, waist 42.5 to 45.7 in2XL3XLchest 47 to 51 in, waist 42.5 to 47 in, hip 46 to 49 innot published
Tinted rows change label or sit between two sizes. Read from the two charts only; no formula and no averaging.

What wearers say

Charts describe a garment, not a fit. We do not collect fit reports for this category yet, so this table is the two brands' own claims and nothing more.

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Sources

adidas to GU