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GU to Old Navy size

The short answer

GU M is Old Navy XS by the two brands' own charts. 5 of 5 GU sizes land on a different label at Old Navy.

Both brands publish the body chest each size is cut for, so every row matches a chest, not a letter.

On 5 sizes the charts land two or more sizes from the same label. Brands do not measure the body the same way, so on those rows treat the chart answer and the same label as the two ends of a range.

Every GU Japan sizing size read across to Old Navy. Letter sizes on the left, Letter on the right.
GU Japan sizingGU builds it forOld Navy, by chartSame labelOld Navy builds it forOld Navy also prints
XSchest 29.9 to 33.1 in, waist 25.2 to 28.4 innot madeXSnot publishednot published
Schest 31.5 to 34.7 in, waist 26.8 to 29.9 innot madeSnot publishednot published
Mchest 34.7 to 37.8 in, waist 29.9 to 33.1 inXSMchest 36 to 37 in, neck 13 to 13.5 in, sleeve 31.5 to 32 innot published
Lchest 37.8 to 40.9 in, waist 33.1 to 36.2 inSLchest 38 to 39 in, neck 14 to 14.5 in, sleeve 32.5 to 33 innot published
XLchest 40.9 to 44.1 in, waist 36.2 to 39.4 inM or LXLchest 40 to 42 in, neck 15 to 15.5 in, sleeve 33.5 to 34 innot published
XXLchest 44.1 to 47.2 in, waist 39.4 to 42.5 inLXXLchest 44 to 46 in, neck 16 to 16.5 in, sleeve 34.5 to 35 innot published
3XLchest 47.2 to 50.4 in, waist 42.5 to 45.7 inXLXXXLchest 48 to 50 in, neck 17 to 17.5 in, sleeve 35.5 to 36 innot published
Tinted rows change label or sit between two sizes. 2 sizes have no counterpart on the Old Navy chart. Read from the two charts only; no formula and no averaging.

What wearers say

Charts describe a garment, not a fit. We do not collect fit reports for this category yet, so this table is the two brands' own claims and nothing more.

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Sources

Old Navy to GU